Dennys has been on the...
Dennys has been on the slide for years. This year alone, Dennys stock has dropped like a rock. And, customers are leaving in droves. Because, Dennys stays open too long.
Late night eating at Dennys is a money losing endeavor. Dennys should close at 11 pm and open at 5 am. This would save Dennys money.
Regardless, about 80% of Dennys are Franchisees now. And, the goal is to move to 90% Franchisees.
Denny's Corp. is trying to restake its claim as a nocturnal hot spot for young adults.
The restaurant chain -- which conjures images of seniors and families digging into morning pancake platters -- has been trying to set a different scene for night owls.
Between the hours of 10 p.m. and 5 a.m. it pipes in rock and country music and it is scheduling after-concert parties for up-and-coming bands. It has added late-night menu items fashioned by well-known musicians including Rascal Flatts and Good Charlotte. On Tuesday, singer Jewel is slated to concoct a new Denny's menu item at a New York test kitchen.

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